Social Media Specialist (Part-Time)

Responsibilities include:

  • Creating monthly social media marketing campaigns to promote content, engage audiences and highlight themes in creative ways. This includes, but is not limited to:

    • Researching, writing and editing daily social media posts for multiple platforms;

    • Collaborating with team members to create a social calendar and content that supports an integrated marketing approach for our clients;

    • Working with other team members to define long form content, then editing and helping to place it where appropriate; 

    • Engaging with others on client social media accounts, as well as spearheading outreach to influencers, accounts and individuals who match the client demographic/psychographic profile;

    • Monitoring the performance of social channels and propose ways to increase client return on investment;

    • Providing reports for both internal and external (client) use;

    • Remain up-to-date on changes and updates for each platform, such as algorithm changes and updates to best practice use; 

  • Editing marketing materials for online and print purposes;

  • Content support for social media, online, print and other mediums as needed;

  • Onsite event work at planned dates throughout the year;

  • Other items as needed. The person filling this position should be willing to jump in and help where needed. 

 

The perfect person for this position must...

  • Have experience managing social media accounts for business.

  • Be skilled in creating, editing, and promoting written and visual content.

  • Be a self-starter. Our team is small, but achieves a lot for our clients. You must be willing and able to jump in and keep projects moving forward with little direction. If you need reminders to get work done, this position is not for you. 

  • Be an excellent communicator. Our business is defined by communicating verbally and through writing. You must be confident in your communication skills to apply!

  • Provide exceptional customer service. Our client relationships are important, and maintaining excellent service, that goes above and beyond expectations, is a must!

  • Be dependable. We are counting on you to complete the tasks needed, and to take initiative to ensure a project well-done.

  • Love details. No detail is too small. Our team will depend on you to capture the details that help make our well-oiled machine continue to run like a champ.

  • Thrive when working both independently and as part of a team. 

    • Work Independently: Most of the work completed for this position will be done remotely. You must be a self-starter, who is able to complete tasks without reminders, and without someone encouraging you to get to work. 

    • Work as a Team: Though small, our team is mighty. We accomplish a lot of work, and the input of all team members is needed. Building positive team relationships is important, as our internal relationships are reflected to our clients. 

  • Enjoy learning. Our industry changes, and we must adapt and change with it. If the idea of learning new technology, tools and techniques makes you break into a sweat… this is not the position for you.

 

Additional Details:

  • The nature of this position requires consistency in work schedule, with the bulk of the work being completed during the standard work day. Scheduling will be further discussed with potential candidates. 

  • The person filling this position should have access to and ability to use:

    • A personal computer with Internet access;

    • Microsoft products (Word, Excel and PowerPoint);

    • Google Drive;

    • Dropbox. 

  • Additional skills preferred:

    • Graphic design skills and/or use of canva for social media design needs;

    • Photography skills for social media;

    • Videography skills for social media (filming and editing- a MAJOR PLUS!).

  • This is a part-time, contract position. Initially, the position will be approximately 12-15 hours per week, with the opportunity for growth in hours and responsibilities if mutually agreed upon.

  • This position starts at $13 per hour, with opportunities for growth depending upon fit and experience level. 

  • The person accepting this position must be local to the Georgetown/Lexington area. 

  • The person accepting this position must be willing and able to meet in-person with team members in Georgetown (timing pending based on COVID-19 recommendations; Zoom meetings will replace in-person meetings currently). The remainder of the work will be completed remotely.

Interested? Apply below!