The person accepting this position must be local to the Georgetown/Lexington area. 

 

Impressions Marketing and Events seeks a Social Media Intern to perform a variety of social media and marketing support tasks. We need an action-oriented person to join our team who is ready to jump in and get to work. This internship is geared toward a junior or senior in college, and has the opportunity to span beyond Fall 2023. 

 

While the information included below is intended to provide a guide for this role, it should not be considered all-inclusive. Our desire is to find a team member who is willing to do what is needed to support our clients, producing and helping to produce excellent work.

 

At Impressions, we help organizations fill marketing and event resource gaps while building meaningful community connections. We thrive on helping our clients make an impact and achieve their goals. 

 

Responsibilities include:

• Working in conjunction with the Impressions team, under the direction of the Social Media Manager, to create monthly social media marketing campaigns to promote content, engage audiences and highlight themes in creative ways. This includes, but is not limited to:

  • Researching, writing and editing daily social media posts for multiple platforms;

  • Collaborating with team members to create a social calendar and content that supports an integrated marketing approach for our clients;

  • Working with other team members to define long-form content, then editing and helping to place it where appropriate (ex. blogs); 

  • Engaging with others on client social media accounts;

  • Monitoring the performance of social channels and proposing ways to increase client return on investment;

  • Providing reports for both internal and external (client) use;

  • Remain up-to-date on changes and updates for each platform, such as algorithm changes and updates to best practice use; 

• Paying particular attention to the use of reels, video for social media use and implementation and integration of TikTok into social media efforts;

• Onsite event work at planned dates throughout the year, particularly to support social media coverage, as needed;

• Content management support for client apps;

• Other items as needed. The person filling this position should be willing to jump in and help where needed. 

 

The perfect person for this position must...

• Be skilled in creating, editing and promoting written, graphic and video content.

• Be a self-starter. Our team is small, but achieves a lot for our clients. If you need reminders to get work done, this role is not for you. 

• Be an excellent communicator. Our business is defined by communicating verbally and through writing. You must be confident in your communication skills to apply!

• Provide exceptional customer service. Our client relationships are important, and maintaining excellent service that goes above and beyond expectations is a must!

• Be dependable. We are counting on you to complete the tasks needed, and to take initiative to ensure a project is well done.

• Thrive when working both independently and as part of a team. 

  • Work Independently: Most of the work completed for this position will be done remotely. You must be a self-starter, who is able to complete tasks without reminders, and without someone encouraging you to get to work. 

  • Work as a Team: Though small, our team is mighty. We accomplish a lot of work, and the input of all team members is needed. Building positive team relationships is important, as our internal relationships are reflected to our clients. You will be asked to meet with team members via Zoom and in-person, as needed.

• Enjoy learning. Our industry changes, and we must adapt and change with it. If the idea of learning new technology, tools and techniques makes you break into a sweat… this is not the position for you.

• Have experience managing social media accounts for business (preferred, though not required if you are willing to learn!)

 

Additional Details:

• The person filling this position should have access to and ability to use:

  • A personal computer with internet access;

  • Microsoft products (Word, Excel and PowerPoint);

  • Google Drive;

  • Dropbox (access provided). 

• Additional skills preferred:

  • Graphic design skills and/or use of Canva for social media design needs;

  • Photography skills for social media;

  • Videography skills for social media (filming and editing for social media use).

• This is a part-time, contract internship. Initially, the position will be approximately 10-15 hours per week.

• This position is a paid internship, paid at $10 per hour. 

• We are happy to provide information to support the use of this internship for college credit if your program allows. 

• Must have access to reliable transportation to attend events, as needed. 

• The person accepting this position must be local to the Georgetown/Lexington area.