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  • Writer's pictureKathryn Dickens

Is threads the right tool to strengthen your brand?

Unless you’ve been living under a rock for the past two weeks, you’ve probably heard about Threads.

Simply put, Threads is Instagram’s answer to Twitter and aims to be the antidote to controversial changes happening on Elon Musk’s recently acquired platform. Threads is text-based, meaning like Twitter, it’s all about sparking conversation. However, Threads supports photos (up to 10), links (unlike Instagram proper), videos and GIFs!

Are you wondering if Threads is suitable for your brand? Here are a few points to consider when deciding whether or not to venture over.


  • Threads enables you to focus on building relationships with your audience, answer their questions, participate in community conversation and gather feedback.

  • Threads is linked to your Instagram account, so your audience is essentially built in.

  • Threads supports up to 500 characters, compared to Twitter’s 280-character limit.

  • Content from Threads can be seamlessly shared to Instagram stories and feed.


  • It’s still early! The algorithm is not yet optimized, and not all features are available at this time.

  • It’s too soon to know if it’s a viable marketing opportunity for all brands, like banks.

  • Due to the interactive nature of Threads, it may not be the best social media channel for small, overcommitted staff. Instead, optimize interactions on your existing channels (and online reviews) before jumping into Threads.

Should you decide to give Threads a shot, there are already some “best practices” to be aware of when launching Threads for your brand.

  1. Make your first post engaging and encourage participation.

  2. Brevity is still the thing for text-based apps. Make sure your message is clear and concise.

  3. Provide something of value to your audience.

  4. Use visuals to support your text.

  5. Threads gives you more control over the community you create - monitor replies to ensure a safe and relevant space.

  6. Utilizing lists allows for clear communication of ideas.

First thoughts from the experts and early adopters? Threads is simple to use, though still in the initial phases of its launch, and already appears to be a positive and fun community that’s giving early social media vibes.

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