• Laura McDonald

3 Ideas to Serve Your Audience in Extraordinary Times

Updated: Mar 17


Did you ever think you would hear, read or write the word “unprecedented” with such frequency? A pandemic is not something most businesses or nonprofits have planned to endure. For those following current recommendations, your business or nonprofit’s daily schedule likely looks a lot different than normal, and there are definite long-term implications that reach beyond quarantine phases.


This isn’t a time for businesses to sit back and relax, that much we know. I get it. I’m in the same boat as many of you reading this. But what are some actions we can take to continue to connect with our audiences in meaningful ways, even when we can’t meet in person? Here are three ideas you can complete while safely practicing social distancing.


Show some love to your clients, customers, donors and vendors. Absence may make the heart grow fonder, but not in business! When the world feels dark and scary, it is my belief that we are called to be the light for others. How can you share some sunshine with those who have helped your business or nonprofit reach its current level? Send a handwritten note if you know the person’s work arrangements (office vs. home). Shoot them an email to let them know you are thinking of them. Be the light in a dreary day by showing some love.


Learn something new to support your trade. When you’re busy in the day-to-day grind, it can be difficult to find time to learn a new skill or strengthen an existing one. If your schedule allows, spend some time brushing up on new techniques or exploring new ideas that may help provide something different to your clients, or give you an edge in your work. (As a starting point, check out free courses from Ivy League institutions here. The business section looks incredible!)


Help provide a service or teach others something you know. Are you willing to share your prized recipe with the masses so they can make it from home? Perhaps you have suggestions on how to keep kids calm, cool and collected while they’re home for this extended time. Your customers will be spending time online, potentially more than usual, and you can help build their connection with you by sharing what you know. From blog posts, to Facebook Live videos and all communication outlets in between, using your time to serve others is always a good use of your time.





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