FCPS samples
Impressions Marketing and Event has had the opportunity to serve area government entities, nonprofits and businesses to help move their missions forward. From graphic design and marketing campaign development, to public relations consultations and full-service event planning, our team has the internal experience and external expansive network to meet the needs of our clients.
We have provided some of our client work on this page for your review. If additional examples are needed, please let us know.
Laura McDonald
President
FCPS Student Options and Opportunity Pathways
To support the Student Options and Opportunity application window in January, our team redesigned the booklet that showcases the available pathways. This process has included multiple FCPS internal team members who have been involved in the process, and has also led to the creation of other materials to support this effort, including advertisements and fliers. Further, our team has arranged and managed media interviews for FCPS team members in order to further promote the application window. To view this year's pathway booklet, click here.
FCPS A New Way Forward
+ State of Schools
When Superintendent Liggins charged the marketing team with helping to bring his vision for A New Way Forward to life, our team was able to step in to support their mission. We provided three concepts, presented them to the cabinet, and then utilized feedback to land on the ultimate look and feel of the design materials. This look was first introduced during the 2022 State of Schools event, which we also helped plan. Our team created all materials, including the program, signage and on-screen presentation, and helped to plan and manage the event as part of the committee team. Laura worked with the FCPS team as the producer of the on-stage portions of the event, as well.
FCPS 2020 Senior Send Off
In mid-May of 2020, Impressions received a call about an event to celebrate the FCPS seniors who would not have the opportunity to experience a typical graduation. The plan was to create a reverse parade through the Kentucky Horse Park, where students would ride through to wave at their teachers, school staff members and administration. The event was approximately 14 days from the initial conversation. Our team sprang to action, utilizing multiple graphic designers to meet very tight signage deadlines, while also creating promotional graphics to spread the word about the event. We participated in the planning process leading up to the event, and then helped to manage the event as it happened.
FCPS COVID-19 Response
At various stages following school closures due to COVID-19, our team helped to design and review information to be shared with families and the community. This ranged from single information sheets to share internal processes, to complete booklets of policies and procedures. In addition to design and content review, our team managed several photo shoots to capture images of students and staff in masks for inclusion in these pieces.